Not so long back companies could singly control brand promotional activities. However, presently, brand’s performance is affected more by what people say through medium like blogs and other social sites that what companies intend to communicate. While the idea of incorporating social media in marketing has dawned on organizations, its effective implementation is a challenge
social network services
Social Media is increasingly becoming an ingrained aspect of political campaigns, national defense strategies, public policy, public relations, brand management and even intra company communication. And it is paying off well too. However the recency of the phenomena is catching us by surprise. It is helping grow businesses that were never expected to utilize it
