The Context Everyone today is using some social networking site or the other. If they are a professional they use Linkedin. If they have a flair for writing they are either a regular blogger or use microbloging sites like Twitter. If they are interested in connecting with their old friends or finding new ones they [...]
social media marketing
There is a popular misconception that individuals use social media to connect with other people only. However, in reality significantly large number of social networkers are following / becoming a fan of brands with three primary motives, (1) to connect with other users (2) to show solidarity, and (3) to track discounts, promotion and other offers.
Social Media is increasingly becoming an ingrained aspect of political campaigns, national defense strategies, public policy, public relations, brand management and even intra company communication. And it is paying off well too. However the recency of the phenomena is catching us by surprise. It is helping grow businesses that were never expected to utilize it
