The Context Everyone today is using some social networking site or the other. If they are a professional they use Linkedin. If they have a flair for writing they are either a regular blogger or use microbloging sites like Twitter. If they are interested in connecting with their old friends or finding new ones they [...]
There is a popular misconception that individuals use social media to connect with other people only. However, in reality significantly large number of social networkers are following / becoming a fan of brands with three primary motives, (1) to connect with other users (2) to show solidarity, and (3) to track discounts, promotion and other offers.
Not so long back companies could singly control brand promotional activities. However, presently, brand’s performance is affected more by what people say through medium like blogs and other social sites that what companies intend to communicate. While the idea of incorporating social media in marketing has dawned on organizations, its effective implementation is a challenge
Social Media is increasingly becoming an ingrained aspect of political campaigns, national defense strategies, public policy, public relations, brand management and even intra company communication. And it is paying off well too. However the recency of the phenomena is catching us by surprise. It is helping grow businesses that were never expected to utilize it
Social media has broadened in terms of use, besides expanding the relationship circle, it now enables expression of opinions, promotes discussions and mobilizes the collective. Use of Social media, now, pervades across all age groups, and moreover, social networking is significantly rising in developing nations, which are recording some of the most impressive growth statistics.
