The Context Everyone today is using some social networking site or the other. If they are a professional they use Linkedin. If they have a flair for writing they are either a regular blogger or use microbloging sites like Twitter. If they are interested in connecting with their old friends or finding new ones they [...]
branding
There is a popular misconception that individuals use social media to connect with other people only. However, in reality significantly large number of social networkers are following / becoming a fan of brands with three primary motives, (1) to connect with other users (2) to show solidarity, and (3) to track discounts, promotion and other offers.
